DOOH describes where the screen is
Digital out-of-home simply means a digital screen outside the home. Some networks come with audience data and programmatic buying. Ours comes with something simpler: named venues and a screen that guests walk right up to.
What "network" means here
Stations are live today at two Upstate venues, in Spartanburg and Piedmont, with new venues joining across South Carolina's growth markets. Each proposal names the specific venues and screens available at the time you book.
What to judge instead of impressions
Judge the venue, the fit with your customers, the dates, and your share of the loop. We do not guarantee reach, impressions, attendance, or performance. The measurement page explains what we do report.
Venues approve every message
Each message runs only after the host venue agrees to it. That keeps the screen in step with the room, and it means your ad appears in a setting the venue has endorsed.
Who sees a station screen
The people at the screen are guests inside the venue: bowlers between frames, gym members on their way in, diners waiting for a table. They walk up to rent a power bank, stand at the screen for a moment, and come back later to return it.
That makes a Juiceboxx placement closer to in-store media than to a roadside billboard. It reaches people in a specific room, at a specific time, in a specific part of South Carolina.
How buying works
There is no programmatic exchange. You tell us the markets, venue types, and dates you want, and we reply with a proposal naming the available screens, your share of the loop, the creative specs, and the price. Once approved, creative is uploaded and tracked in the private advertiser portal.
Agencies can book on behalf of a client. The agency guide explains how to fit a placement into a media plan.
What to send
Your client or brand, the markets and venue types you want, dates, budget range, and creative status. See the rates page and the creative guidelines.