What you can hold us to
Your proposal names the message, the venues, and the dates. Those are the terms we deliver on, and your advertiser portal records each campaign from submission to live dates. If you need specific evidence for a placement, ask us to confirm it in writing.
Why foot traffic is not an audience figure
A busy venue does not tell you how many people looked at the screen. We do not convert venue traffic or rental counts into viewer numbers, because we cannot back them up.
Count responses with your own tools
Put something countable in your ad: a promo code, a short web address, or a phone number used only on the screen. Then count redemptions, visits, or calls during the run. That gives you a real answer about what the placement brought in.
Decide before you design
Choose your code or link before the creative is made, so it is built in from the start. The campaign planning guide and creative guidelines cover timing and design.
An example of a countable offer
A pizza place near a bowling alley runs a screen message: "Show this code for $5 off: LANES5." Every order using that code came from the screen. Over a four-week run, the owner counts redemptions and compares them with the placement price. That is a real, first-party answer, and it is the best way to judge a screen campaign.
Other ways to count
A dedicated landing page (for example, yourbusiness.com/lanes) shows visits from people who typed the address from the screen. A phone number used only on the screen shows calls. Asking "How did you hear about us?" at the counter works too, especially for small businesses. Whichever you choose, keep it unique to the screen so the count stays clean.
What this channel does not include
No audience panel, no modeled reach, and no viewer counts. Placements are priced on venues, dates, and loop share. See the rates page.