Design for a quick look
A station screen is seen in passing, not studied. Viewers are standing, often mid-task, with a few seconds to take it in. Big type, strong contrast, and a clear logo beat detail every time.
One file, one idea, one action
Pick a single message and a single next step: visit, call, scan, or use a code. A headline of a few words, your logo, and one call to action is plenty. If you want to measure response, add a short code or a simple web address unique to the screen.
What happens to your file
Upload your creative in your private advertiser portal. Juiceboxx reviews it for readability and fit, and the host venue approves the message before it runs. Review notes appear in the portal, so you can make changes quickly. The portal accepts JPG, PNG, WebP, and PDF files.
Specs come with your placement
Exact dimensions and formats are confirmed for your specific placement in the proposal, so design to those specs rather than a generic size. Ask for them early if your designer is starting before the proposal is final.
Versions for different venues
If you want a family version for a bowling alley and a different version for a gym, keep them as variations of one idea. Three clear versions are easier to review than nine files with unclear roles. See venue-based advertising for how venues shape the message.
A quick readability test
Before you upload, open your file on a laptop, step back two or three paces, and look at it for three seconds. Can you read the headline? Do you know who it is from and what to do next? If not, cut words and enlarge what is left.
Avoid thin fonts, small legal text, busy photo backgrounds behind words, and more than one phone number or web address.
Need design help?
Say so in your inquiry. Liberty Design Studio can design the creative and quotes that work separately from the placement. The campaign planning guide covers timing.